Supporting businesses to achieve their maximum
potential optimizing time, effort, cost and brain cells
ABOUT US
CraftedWays is a strategic design studio, born from the impulse to boost businesses and shape spaces to achieve their full potential throughout a systemic design.
Our journey has a clear purpose: To help professionals, entrepreneurs, business owners and dreamers to optimize time, effort, cost and brain cells. Taking that idea out of the paper, discovering new goals, overcoming challenges, identifying again their north, so they can feel empowered, confident, connected and fulfilled.
We truly believe in the transformative power of a thorough research, a thoughtful design and a strategic insight to elevate every aspect of the experience, team dynamics, and the broader environment.
Our mission is to connect, facilitate, and design crafted journeys, processes, and spaces, creating ways that go beyond the ordinary, always taking into consideration our surroundings – Why? We genuinely believe that we can have a positive impact in the world if we work together.
Our Services
Systemic design examines how all parts interact with each other and their environment, rather than analyzing each part separately
Make fluid decision backed by data
Minimize risks and achieve financial peace of mind
Unlock success with confidence
Create a distinctive identity
Establish priorities in objectives
Design efficient roadmaps for
competitive advantage and business clarity
Design experiences that exceed emotional, physical an psychological expectations
Increase satisfaction by optimizing costs
Improves customer – product/service connection
Evaluate, adapt and strengthen your brand
Gain a competitive advantage and ensure customer loyalty
Become their “favorite”
Drive business growth throught systematic research
Ensures financial viability and clear communication
Fosters continuous customer engagement and fluid innovation
Lat Hospitality hospitare
” to receive as a guest”
Hospitality of the Gri. philoxeny
“love (affection or kindness) to strangers”
Coming from a hospitality career, we realize that no matter what business sector we are in, hospitality is always the foundation.
How we create experiences?
Our Commitment
Everything we do has an impact on the planet, those around us, and ourselves.
We view business as a transformative tool to support social projects and environmental causes, leaving a positive imprint on the world
CRAFTED
TEAM
Beno Atan
Principal & Managing Director
Originally from Easter Island, with over 13 years of hospitality experience, he is Director of Product Development for AmaWaterways, exploring new locations and designing innovative itineraries. He has led luxury projects in South America, standing out for his commitment to sustainability and the creation of notable experiences.
Bruna Fornasier
Creative Director & Project Leader
With more than a decade of international hospitality experience, Spain, Chile, Peru, Bali, Ecuador, Brazil, Panama and Colombia, she has excelled in leadership roles. As Director of Experience at Selina, she has prioritized unique experiences based on art, wellness and impact. Her passion for exploring the world and connecting with different cultures reflects her commitment to creating memorable experiences.
We collaborate with a diverse group of experts to ensure that all our projects are meticulously crafted and supported by professionals from specialized fields
AEndA Agencia de Arquitectura
Camilo Restrepo &
Juliana Gallego
Biologist
Expert in ecological restoration
Alfredo
Navas
Gastronomic researcher and
taste explorer
José “Chato”
Barbosa
Architect and
Project Manager
Juan Manuel
Calderón
Anthropologist
Founder of TAO South America
Britton
Shepardson
Journalist – CEO of
Corpo Cabeça Coraçāo
Renata
Veneri
Contact Us!
Sometimes to see the forest, you don’t need to focus on the tree in front of you.
- Barranquilla – Colombia
-
bruna@craftedways.com -
+57 311 307 43 11